Founded by Ariel Ginsburg, Sense and Soleil is a brand with a purpose, born from a personal journey and passion.

After being diagnosed with melanoma in 2019 and witnessing her grandfather and both parents deal with skin cancer, Ariel felt a deep calling to make a difference. The initial mission became spreading awareness but in her quest to do so (and to fill her wardrobe with sun protective wearables), she found there was a gap in the market.

With her experience in the aesthetics industry and a love for skincare, Ariel merged her knowledge with her passion for fashion to create a line that prioritizes sun protection without sacrificing style.