Our Story

After my mom was diagnosed with melanoma in 2019, we searched the market for sun-protective apparel we could trust to protect our largest organ, our skin. After an exhaustive search, we were left feeling more exhausted than empowered.

I remember feeling baffled as to how there wasn't someplace we could shop a carefully curated and pre-vetted selection of sun-protective solutions for the entire family.

We didn't want to be guinea pigs, we wanted to know our dollars went to brands that actually cared for our health over profit.

So, in early 2020, I launched Low Ultraviolet to test the market and see if there was an opportunity for this type of innovation. After five years of community building, research, and growth, Low Ultraviolet began the transition from a UPF 50+ apparel brand to the first and only sun-safe marketplace curated to outshine skin cancer.

Erica Sullivan Feggeler

CEO + Founder

Erica founded Low Ultraviolet in December 2019, just months prior to graduating from Virginia Tech in May 2020 with a B.A. in Communication Studies and a minor in Fashion Merchandising and Design. Her studies at the Laboratory Institute of Merchandising (LIM) in New York City expanded her passion and knowledge of fashion merchandising & design. Erica is a self-proclaimed book nerd and loves hiking, being outdoors, and spending time with her family and their rescue pup, Parker.

"Low Ultraviolet was founded on a vision to create a sun-safe marketplace that takes the guess work out of protecting our largest organ, our skin. I want families to view sun protection as an exciting opportunity rather than a hindrance.”

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