Nicole Rippee is the founder of HELLO SHADE®, a California-born, California-made sun protection brand creating fashion-forward UPF 50+ sleeves.

The idea was born during a 2024 road trip to Palm Springs, when Nicole realized there had to be a more stylish way to protect your arms from the sun. Today, Nicole is on a mission to make sun protection feel less clinical and more empowering, proving that protecting your skin can be both functional and fashionable.